Cookie Policy

Last Updated: [Insert Date]

This Cookie Policy explains how Ponchos Bags (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website https://ponchosbags.com. By using our website, you consent to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide reporting information, and help personalize your user experience.

2. Why We Use Cookies

We use cookies for several essential purposes:

• To ensure website functionality and enable certain features.
• To understand how visitors interact with our site through analytics, helping us improve its design and content.
• To deliver targeted advertisements to you on other websites and platforms, based on your browsing behavior on our site (remarketing).

3. Types of Cookies We Use

We use the following categories of cookies:

• Strictly Necessary Cookies: These are essential for the website to function and cannot be switched off. They are usually set in response to your actions, such as setting your privacy preferences or adding items to a shopping cart.
• Performance/Analytics Cookies: These allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular.
• Marketing/Targeting Cookies: These cookies are set by our advertising partners (like Meta and TikTok) and may be used to build a profile of your interests and show you relevant ads on other sites.

4. Specific Cookies and Third-Party Partners

The table below details the main cookies and tracking technologies we use:

Cookie Name	Provider	Type	Purpose	Duration
_ga, _gid	Google Analytics	Analytics	Used to distinguish unique users and track session data to understand site performance.	2 years, 24 hours
_fbp	Meta (Facebook Pixel)	Marketing	Used to deliver, measure, and improve the relevance of ads on Facebook and Instagram.	3 months
_tt	TikTok Ads	Marketing	Used to track website conversions, optimize ad delivery, and for remarketing.	13 months
[Your Session Cookie]	Ponchos Bags	Strictly Necessary	Used to maintain your session and shopping cart state as you navigate the site.	Session

5. How You Can Manage Cookie Preferences

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by:

1. Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. Most browsers automatically accept cookies, but you can usually modify your setting to decline them. Consult the “Help” section of your browser for specific instructions.
   • Google Chrome
   • Mozilla Firefox
   • Safari
   • Microsoft Edge
2. Opt-Out Tools: You can opt out of specific third-party tracking for advertising purposes:
   • Google Analytics: You can use the Google Analytics Opt-out Browser Add-on.
   • Meta (Facebook): Adjust your Facebook Ad Preferences.
   • TikTok: Adjust your ad settings within the TikTok app or via their Privacy Portal.

Please note: If you choose to disable cookies, some features of our website may not function correctly, and your user experience may be affected.

6. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our services. We will post the updated policy on this page with a new “Last Updated” date.

7. Contact Us

If you have any questions about our use of cookies, please contact us at:

• Email: info@ponchosbags.com
• Address: Calle Santander, Panajachel, Sololá, Guatemala.